Official Opening The smarter E South America Conference

Tuesday, August 26, 2025

Time
10:00 am - 12:00 pm
Hall
2nd floor
Room
Cantareira 3-5

Official conference opening, featuring distinguished authorities and professionals from the electric and solar photovoltaic sectors.

10:00 am - 10:05 amWelcome and Introduction

10:05 am - 10:15 amWelcome and Introduction

Dr. Florian Wessendorf

Managing Director

Solar Promotion International GmbH

Celso L. P. Mendes

Consultant

Aranda Editora

10:15 am - 11:00 amWelcome Speeches

Markus Vlasits

Managing Director

Newcharge

Dr. Rodrigo Sauaia

CEO

ABSOLAR

Ronaldo Koloszuk

President of the Board

ABSOLAR - Associação Brasileira de Energia Solar Fotovoltaica

Rafael Cunha

COO

movE Eletromobilidade

João Gilberto Cunha

CEO

Instituto Mi Omega

11:00 am - 11:50 amWelcome Notes from Authorities

Speakers to be Announced

11:50 am - 12:00 pmClosing

Speakers
Speaker
Dr. Florian Wessendorf, Solar Promotion International GmbH

Managing Director

Germany

Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.

Speaker
João Gilberto Cunha, Instituto Mi Omega

CEO

Brazil

He has a degree in Electrical Engineering from UFU and a master's degree in Electronic Engineering from ITA. He founded Mi Omega in October 1993 and has been at the forefront of the company's technical solutions ever since. He has been a member of the ABNT committee responsible for revising standard NBR 5410 - Low-voltage electrical installations since 1993, coordinator of the ABNT committee responsible for revising standard NBR 14039 - Medium-voltage electrical installations since 2003, member of the NBR 16384 - Safety in Electricity committee in 2020 and member of the NBR 16690 - Electrical Installations of Photovoltaic Arrangements committee since its inception. As well as heading up Mi Omega, he currently teaches courses at the Mi Omega Institute and has over 40 years' experience in the electrical sector.

Speaker
Markus Vlasits, Newcharge

Managing Director

Brazil

Markus Vlasits started as a consultant at McKinsey & Company in Germany and has been active in the solar PV industry for 17 years in several executive positions. In 2007-2009, he was Production Manager of crystallization and wafering at Q.Cells SE, Thalheim, Germany, where he reached a vice-presidential role in Sales Operations. Moving to Brazil in 2013, he started as CEO of Yingli Green Energy do Brasil. He teamed up with fellow executives to open Faro Energy, an investment company focusing on PV generation projects for commercial concerns, and was its Sales Director until 2018. In 2019, he was an independent consultant and helped start ABSOLAR's Energy Storage Workgroup. In 2020, founded NewCharge, an engineering company focused on energy storage projects for commercial clients in Brazil. He is also active as acts as a technical consultant and advisor for projects related to energy storage. In August 2023, he was elected president of board of directors of the Brazilian Association for Energy Storage Solutions (ABSAE). Markus also organizes energy storage events and conferences, and recently co-organized an energy storage conference panel for Intersolar South America 2021 in partnership with Solar Promotion.

Speaker
Ronaldo Koloszuk, ABSOLAR - Associação Brasileira de Energia Solar Fotovoltaica

President of the Board

Brazil

Ronaldo Koloszuk is President of ABSOLAR (Brazilian Solar Photovoltaic Energy Association), 2nd Secretary Director of FIESP (Federation of Industries of the State of São Paulo) and Commercial Director of Solar Group.

Speaker
Celso L. P. Mendes, Aranda Editora

Consultant

Brasil

Celso L P Mendes - Consultant, he was general manager of Klöckner-Moeller for South America and general manager of Siemens in the area of Industrial Electrical Energy Systems. For more than 30 years, he has worked in Brazil and Germany on equipment and installations for the basic and manufacturing industries. A member of the NBR 5410 EC since 1990, he has published several works on the standard. He is a Life Senior Member of the IEEE, a senior member of the VDE, and a member of the IAFSS - International Association for Fire Safety Science, London. He is a consultant on Modern Electricity and PhotoVolt, and senior advisor to the Intersolar South America congress.

Speaker
Rafael Cunha, movE Eletromobilidade

COO

Rafael Cunha is an Electrical Engineer from the Federal University of Santa Catarina and writes the 'Electric Vehicles' column for FotoVolt magazine. He has several years' experience in projects for industrial installations, as well as in projects to implement an electrical work safety regulatory standard (NR-10) and is also a member of the study commission currently developing the NBR 17019 standard. Rafael is a co-founder of and the director of operations at movE Eletromobilidade, which provides technological solutions for managing the charging controls of electric vehicles.

Speaker
Dr. Rodrigo Sauaia, ABSOLAR

CEO

Brazil

Rodrigo Lopes Sauaia is co-founder and CEO of ABSOLAR (Brazilian Solar Photovoltaic Energy Association), the national association representing Brazilian solar PV companies and professionals. He is co-founder and a governing board member of the GSC (Global Solar Council), a non-profit body representing regional and national solar associations on international issues. Rodrigo holds a PhD in Materials Engineering and Technology from PUC-RS (Pontifical Catholic University of Rio Grande do Sul), a Master's degree in Renewable Energies from Loughborough University (UK), a bachelor's degree in Chemistry from USP (São Paulo University), and has collaborated with the Fraunhofer Institut für Solare Energiesysteme (Germany) and with ETH Zürich (Switzerland).

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