28,000 people attended the exhibition and conference, which followed all health and safety protocols in force

Press Release – Monday, October 25, 2021

Sao Paulo, October 25, 2021: Three days of packed halls, professional visitors and a world-class conference created an atmosphere of confidence and success, fruitful negotiations and the conviction that now is the time to shape the new energy world. Despite all the challenges still posed by the Covid-19 pandemic, The smarter E South America strictly followed all health and safety protocols now in force and confirmed its leading market position in Latin America by bringing in more than 250 exhibitors and around 28,000 visitors from 29 countries to São Paulo’s Expo Center Norte on October 18-20.

Booming markets

South America’s solar markets are on the rise. After surpassing the three new milestones of 5, 6, and 7 GW of total cumulative installed solar capacity in 2020, Brazil has already topped the 11 GW mark this year. The Brazilian Photovoltaic Solar Energy Association (ABSOLAR) has declared that Brazil installed more solar in 2020 than ever before. In 2020, installations grew to a record 3,150 MW, of which 2,540 MW was in distributed generation and 618 MW was in centralized generation. “Solar PV has surpassed an operational capacity 11 GW since 2012, attracting R$ 57.2 billion in investment and providing 330,000 jobs in Brazil in the same period,” adds Rodrigo Lopes Sauaia, CEO at ABSOLAR. Market experts are confident that 2021 will show an even more dynamic development.

The Brazilian Energy Research Office (EPE) forecasts in its 10-Year Energy Plan (PDE) that solar PV could reach between 24.7 GW and 43.2 GW of cumulative installed capacity by 2030. For centralized generation, the PDE 2030 considers energy auctions will add an average capacity of 559 MW each year between 2021 and 2030. As for distributed generation, it projects between 16 GW and 35 GW of cumulative installed capacity by 2030. Considering both centralized and distributed generation, the PDE 2030 forecasts between 1.8 GW and 3.7 GW of solar PV added capacity on average per year, between 2021 and 2030.

At The smarter E South America, it quickly became clear that this dynamic does not only apply to the solar industry. Energy storage projects are gaining traction, intelligent distribution and consumption of energy are in focus, and e-mobility has the makings of being the key element between the new energy world and the world of mobility.

Three exhibitions, one mission

Accelerating the transformation, making renewable energy available 24/7, achieving a connected, clean and modern energy and transportation industry, tackling challenges and seizing opportunities for the entire industry, with sectors working harmoniously together, advancing flexible solutions and concepts – that’s the vision of The smarter E South America. The smarter E South America filled 31,500 square meters of exhibition space at Expo Center Norte. It marked the return of exhibitions and sent an important signal to the industry, which very much welcomes these activities. Visitors and exhibitors who were not able to attend the innovation hub had the opportunity to join the conference via online streaming and can catch up on everything they missed by accessing articles, statements and interviews.

“These were three excellent days in São Paulo, which clearly underlined the value of exhibitions. We would like to thank all those who had the courage to join us in making this ambitious project possible”, Dr. Florian Wessendorf, managing director of Solar Promotion International and Daniel Strowitzki, CEO at Freiburg Management and Marketing International, the international organizers of The smarter E South America, jointly state.

“This year’s edition was, at the same time, rewarding and challenging. And the big challenge was the short deadline for completion, strictly following all the necessary security protocols at this time. Certainly, the event was only possible thanks to the exhibitors’ confidence and to the commitment of our team and suppliers. We are extremely satisfied with the results achieved, which exceeded our expectations,” adds Mônica Carpenter, General Manager of Aranda Eventos.

According to ABSOLAR’s Rodrigo Sauaia, resuming the event onsite has made the industry even more confident. “It was a significant milestone and an opportunity to meet the people and companies and learn about the technologies and strategies that make this sector increasingly successful. We are happy with the event’s achievements and are looking forward to the 2022 edition.”

About The smarter E South America
With three parallel energy exhibitions, The smarter E South America is LATAM’s innovation hub for the new energy world. It takes a comprehensive approach to the topics of the energy system transformation by presenting cross-sector energy solutions and technologies. The smarter E South America creates opportunities to address all energy and the ways key areas along the value chain. Focusing on the generation, storage, distribution and use of in which these aspects interact and can be intelligently combined, The smarter E South America brings together international stakeholders of the energy future from across the world’s most influential markets.

The smarter E South America will take place at the Expo Center Norte in São Paulo, Brazil, on August 23-25, 2022, bringing together the following events:

  • Intersolar South America – The Largest Exhibition and Conference for the South American Solar Industry
  • ees South America – South America’s Hot Spot for Batteries & Energy Storage Systems
  • Eletrotec+EM-Power South America – The Exhibition for Electrical Infrastructure and Energy Management

Organizers: The smarter E South America is organized by Solar Promotion International GmbH, Pforzheim, Freiburg Management and Marketing International GmbH (FMMI) and Aranda Eventos & Congressos Ltda, São Paulo as the co-organizer.

The smarter E South America 2022
Date: August 23-25, 2022
Exhibition times: 12:00p.m. to 8:00p.m.
Conference times: 9:00a.m. to 8:00p.m.
Expo Center Norte – São Paulo – SP

Gioia Müller-Russo
Solar Promotion International GmbH
Tel. +49 7231 58598-218 | Fax +49 7231 58598-28

Denise Marson
Aranda Eventos & Congressos Ltda
Tel.: +55 11 3824-5300

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