The Brazilian energy sector is undergoing a profound transformation, driven by the opening of the free energy market and the growing adoption of renewable energy technologies. Furthermore, new trends such as artificial intelligence, the decarbonization of various sectors of the economy and the electrification of various industrial and transport processes will further transform the global energy sector in the coming years. In this panel we will discuss the strategies that different stakeholders are developing to navigate these changes and take advantage of the opportunities that present themselves.